Plant-Based Primal Recipes

Athlete, coach, and vegan advocate Ellen Jaffe Jones joins forces with chef extraordinaire and culinary genius Alan Roettinger to present a surprising yet delectable blend of plant-based vegan cuisine and popular paleo diets.

Kitchen Divided

Vegan Dishes for Semi-Vegan Households

Ellen Jones demonstrates that it’s not only possible to survive but thrive when a challenging living arrangements puts different eaters at odds.

Eat Vegan on $4 a Day

A Game Plan for the Budget-Conscious Cook

Learn how to forgo expensive processed foods and get the most flavor out of delicious, high-quality basic ingredients. Includes nearly 100 low cost recipes and a week’s worth of menu ideas.


Ellen Jaffe Jones is a dynamic public speaker

When Ellen speaks to an audience she combines humor and hard facts to provide easy tips and motivational ideas.

Vegan Lifestyle Coaching

Take advantage of Ellen's years of experience

As a coach, Ellen Jaffe Jones provides tips on how to live a healthy, happy, and active vegan lifestyle.

Ellen Jaffe Jones

Ellen Jaffe Jones

At 61, Ellen Jaffe Jones is an inspiring motivational speaker, personal trainer, running coach, and author of Eat Vegan on $4 a Day and Kitchen Divided, and just released, the wildly popular, Paleo VeganMore →

In The Blog

Vegan Complicated? Rare Inside Month-Long Look at Hospital Food, As Non-Vegan Hubby Almost Dies

Emmy-winning TV reporter goes undercover documenting hospital food during her husband's month-long stay after a heart attack. Much of the food they served, unsuitable for a dog. Please share with anyone who can do something about this! Read More →


Ellen's gifted public speaking ability, humor, easy tips, and motivational ideas, make her an inspirational keynote. Please call for availability and rates. More →