VegCoach — About Us — Ellen Jaffe Jones

Ellen is now a certified coach with The Road Runners Club of America! RRCA is the premier national organization dedicated to promoting the development and growth of running throughout the country including those that walk because they are unable to run. Please contact for running/walking programs designed for your needs.

Ellen was a popular TV investigative reporter and anchor for 18 years in Miami and St. Louis. While taking six years off to be a stay-at-home-mom, she became an accredited leader and trainer with the breastfeeding information and support group, La Leche League International. Respected doctors told her in order to suppress estrogen (linked to breast cancer growth), she needed to "stay pregnant and breastfeed as long as you can to protect yourself."

Many have sought her expertise in modeling a healthy lifestyle. Her public speaking ability, humor, easy tips, motivational ideas, and stark reality, make her an inspirational keynote. One to "save the proof," complete with PowerPoint visuals, she completely becomes an open book as she reveals her own 20 years of personal medical records and history. In black and white test results, she documents a lifestyle that clearly shows when she was being "naughty" or "good." Years of medical records show when the high protein diets didn't work, and when the plant-based diets sent cholesterol levels way below the national average.

Dozens of articles have been written about Ellen over the years. Most mention her passion and dedication to a healthy lifestyle, and her unusual ability to overcome obstacles. She's lost weight and improved fitness with simple, time-tested programs. Whether you are interested in weight loss or ramping up fitness, or both, Ellen is full of positive motivation to keep you on track. She has spoken to many hundreds of people in diverse sectors on these topics.

Since age 5, when Ellen's aunt died from cancer literally in front of her, Ellen has been thinking how to live her life differently. She used her investigative reporter's skills to do the reporting job on discovering her own personal truth on what lifestyle could help her beat the odds. This early impressionable, childhood memory has fueled a lifetime quest of digging behind the headlines to discover the real story.

Research, she found, is often funded by specialized interest groups and corporations who have everything to gain by promoting their products. Ellen's reporter's "righteous indignation" about the lack of promotion of healthful eating causes her to introduce herself often to doctors as the "broccoli rep." She was amazed to find that doctors rarely had classes in nutrition.

Her journey has not always been smooth. She has read and tried almost every diet known to humankind ... she lost and gained it again triple-fold. She owns a huge diet and recipe book collection that exceeds local libraries. She can save you tremendous amounts of time by recommending her favorite books and plans from her journey. Ellen’s journey is primarily self-taught.

Ellen has also experienced enough personal stress to send the average person off the proverbial cliff, or at least to a life of emotional binge-eating and chocolate layer cakes.

Is her good health simply good genes, good fortune and good luck? Even genes take a trigger. A life of hard work and research trying to beating the odds may just do that ... beat the odds. This is not medical advice. To be perfectly clear, she is not a doctor, dietician, nutritionist or nurse. She offers her experience and research only to help you, hoping you can benefit from it.

The National Press Club 1st Place: The Best Consumer Reporting, 2 Emmys for a story that led to an FDA national recall and for breaking a story about Miami's school superintendent stealing public money for his summer home, United Press International: 1st Place Investigative Documentary, Missouri Broadcasters Association plus 4 more Emmy nominations.

In 1987, Ellen broke the story about Chrysler selling "new" cars that had actually been in accidents or used as demonstrators. It quickly became a national scandal, which Lee Iacocca apologized for in a double-page ad published in most major magazines.

Ellen’s most memorable local story led to the conviction of the Miami school superintendent for using school money to buy gold plumbing fixtures for his summer home. He had been a candidate for the US Under Secretary of Education. Read how Ellen broke this story:

After leaving 18 years in TV news, Ellen spent 5 years as a financial consultant with a large Wall Street brokerage firm, specializing in socially responsible investing and earning unusually high returns for her clients. She has held the licenses in the security industry that are the most difficult to obtain: Series 7—General Securities; Series 63—Uniform State Registration; Series 65—Investment Advisory Agent; and life insurance and annuities. She encouraged and enabled people to use their investment dollars to strengthen environmentally minded, healthy, community-building companies. This earned her the reputation as "earth mother in a suit," and community recognition and awards for her commitment. Her personal environmental steps have included organic gardening and organizing an organic produce and dry goods co-op.

She received Choose Environmental Excellence Gateway Region 2002 Business Champion Award http://www.ceegr.org/champions_2002/ for her work in promoting socially responsible companies.

In 2003, she joined her husband, also a former Miami TV investigative reporter, in his 20-year-old media consulting business. In her free time she teaches The Cancer Project’s “Food for Life” classes which promote ways to eat healthfully for cancer prevention and survival. Something she'd been doing informally much of her adult life.

Please do not consider information on this website as medical advice. Consult your doctor before considering and while making dietary and exercise changes.

The information presented here is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified health provider with any questions you may have regarding a medical condition.

This information is the result of a personal life-long quest for information...the most important investigative reporting I've ever done. If it can help others, we're happy to share and hopefully prevent thousands of needless deaths as a result of diseases that can easily be prevented.

At the age of five her aunt died of breast cancer. With a huge family history of breast cancer, heart disease and diabetes, she remains free of those afflictions.

At 57, Ellen Jaffe Jones is "THE VEG COACH." She teaches healthy, easy cooking classes designed by respected doctors and registered dieticians.